Located on Grand River, House of Soles seems to be a staple in the community for not just East Lansing, but Black culture.
Leonard Smith is the co-owner of House of Soles, a business he founded, with his brother. Who got him into sneaker culture and fashion.
From Jordans to Yeezys, House of Soles has a shoe for everyone and aim to make their business a safe space to buy and sell shoes in East Lansing.
in addition to shoes, House of Soles also sells clothing from smaller brands like Visionary, a growing brand from California and household names like Fear of God. In addition to these brands, they also sell their own merchandise.
House of Soles’ contributions haven’t gone unnoticed. Some big names in East Lansing have stopped by like Michigan State University’s men and women’s basketball teams. The players often sign the MSU flag on the wall and make shoe purchases.
This is only the beginning for House of Soles, the brothers hope to grow their business beyond East Lansing.